Delta, CO (February 19, 2021) – To reflect its evolution into being more than a hospital, Delta County Memorial Hospital (DCMH) is rebranding to Delta Health, a county-wide healthcare system, in a few weeks.
The rebranding will bring noticeable changes over the next 12 to 18 months to the historic hospital and its network of clinics. Changes will be seen digitally and throughout the healthcare system starting March 1.
“We’ve been saying it for a while, but the fact is that we are more than a hospital,” said Matt Heyn, President/Chief Executive Officer for DCMH. “We have been in the community for over 100 years and have grown in that time to a 49-bed hospital with 13 clinics throughout Delta County. Our services continue to expand, and we want our name to reflect the entirety of what we are.”
At the heart of the new logo are the people and places that represent Delta County and the amazing community that it is. The mountains and rivers, the rich history and the thriving future were all kept in mind and were encompassed in the new logo.
“The entire symbol is a delta and all of the individual pieces come together representing Delta County as a whole,” said Jacque Davis, Director of Marketing/Communications/Public Relations for DCMH. “The darker blue color represents the mountain ranges in Delta County, the light blue represents the two rivers (Uncompahgre and the Gunnison) that come together at the confluence and the green represents the land of the Grand Mesa.”
The green is also associated with the idea of “moving forward,” and is the only piece of the logo that extends beyond the logo-structure; giving an element of movement. It also represents the idea of remembering Delta Health’s history while also moving confidently into the future.
The rebrand isn’t just a name and logo change, but a new and refined focus that is exemplified in the company’s new mission, vision and values statements.
Delta Health’s new mission is to inspire hope by providing remarkable care in a healing environment. The vision is to provide compassionate quality healthcare that our community will trust, and their values are encompassed in the acronym INSPIRE: Integrity, Nurture, Stewardship, Professionalism, Innovative, Respect, and Empathy.
“In our effort to provide quality and accessible healthcare to the people of Delta County, we realized we had become much more than a hospital, and in fact, had become a county-wide healthcare system,” said Jean Ceriani, Delta Health Board Chairman. “The ‘Delta Health’ name came in an effort to unite the organization, and the Delta Health Board of Directors is very proud of the efforts our team of employees has put in to make this happen.”
Looking to the future, Delta Health is developing a three-year strategic plan focusing on obtaining a Medicare 5-star rating. “Only seven percent of hospitals across the nation carry this designation and our community hospital is striving to be amongst the most elite hospitals for patient experience, timeliness of care, safety and effectiveness of care,” said Heyn.
Delta Health is also now participating in the LeapFrog program and has a goal of obtaining a “LeapFrog Grade A” for patient safety; joining the ranks of 30 percent of nationwide hospitals that boast the coveted score.
“As we begin this exciting new chapter, we’d like to say thank you to our patients, community members and partners,” said Heyn. “Without you, none of this would be possible. We look forward to the future and to continuing to provide remarkable care to the community.”